Right from the begining of human civilizaion soil is the most important natural element for life .You just cannot and imagine the existance of life without it. It povides us food, shelter, and the all materials for making pots and other, tiles essential goods of life .we also that is why worship soils a goddes. It certainly cast a kind of purity and devotional feelings in mind. And do you know that an inch of soil takes hundreds of years for its formation. So think how precious soil to us is.
Soil can be used more artistically for domestic needs and designs the traditional earthen pots and tiles cannot form a genuine cause for its international demands as according to the changing scenerio of life style. The introduction of Terracotta has certainly enhanced the value of soil and of the artisans. Terracotta is the creative and artistic foration of earthen items .These items may be some models of animals ranging from frog to dynocers and elephant, house items like pen stand, vase or bed lamp. The items are attractive and unique.
The making of the items dont want any heavy investments. But the local markets are unable to provide the necessary incentives to our artisans.
THE TERRACOTTA CULTURE:
From the begining of the Aryan civilization, the works of pottery is established in India. The pots used in general life were the main items. there was no any designs in their works. But, from that day a new class named potter has been introduced in the society. they served the people of their respective village and earned their living. they didnot know what is design and what is marketing.
Like every field of life, Pottery has also been undergone vast change in its design and style. Artisan also prefers to sell their product in national markets, exhibitions or stalls through Govt. and non govt. organization.
MARKETING PROCEDURE:
An rural artisan dose not know how to sell his products in high places. Only suitable marketing systems can make his products value added. It is the duty of every govt. and state to guide those artisans for better marketing system. The marketing agencies of this field should be Artisan oriented.
The introduction of new products to national or international market will provide new dimension to the system. The exporters should give priority to qualitaive production.
The problem related to exporting of teracotta items is its poor durability. The products are ductile and prone to scratching or braking. So, technical systems of packing and transporting should be accelerated for safe marketing.
NEW DESIGNS:-
Always man wants newness, modification and introduction of new style and design attract the costomers towards the products. An innovative mind and hand can bend tradition and modernization into his art. Design Development Programmes launched by Development commissoners of Handicrafts, Ministry of Textile Govt. of India are a welcome step for these aspects. But they are scanty. The initiative of International NGOs, Agencies, and reputed Banks can help it more. Banks are the mobilizer of Artisans for better life and better products.
Our Artisans under Bholenath Rural Craft Development Society (BRCDS) Kuhibahal introduce new items and designs to national and international markets. The list provided below will satisfy your eagerness for the products:-
1. Elephant
2. Flower vase (Big&small)
3. Bed Lamp
4. Garden Lamp
5. Frog
6. Dynocers
7. Monkeys
8. Trees
9. Candle Stand
10. Pen Stand
11. Wall Henger
12. Phone stand
13. Mirror
14. Women & Child
15. Radha Krishna
16. Religious Themes
What will you do:-
Terracotta truely represents the sole India. It collects the insence of soil and spread them throughout the world. It depicts our composite Culture, religious heritage and local flavour. The diversity of Indian territory is reflected on its surface.
If you really want to small the incense of your lovely motherland, then select our products or go to the local markets or exhibitions and own some of them. It will help the family of a poor Artisan. You may log on to our website for more details.
Soil can be used more artistically for domestic needs and designs the traditional earthen pots and tiles cannot form a genuine cause for its international demands as according to the changing scenerio of life style. The introduction of Terracotta has certainly enhanced the value of soil and of the artisans. Terracotta is the creative and artistic foration of earthen items .These items may be some models of animals ranging from frog to dynocers and elephant, house items like pen stand, vase or bed lamp. The items are attractive and unique.
The making of the items dont want any heavy investments. But the local markets are unable to provide the necessary incentives to our artisans.
THE TERRACOTTA CULTURE:
From the begining of the Aryan civilization, the works of pottery is established in India. The pots used in general life were the main items. there was no any designs in their works. But, from that day a new class named potter has been introduced in the society. they served the people of their respective village and earned their living. they didnot know what is design and what is marketing.
Like every field of life, Pottery has also been undergone vast change in its design and style. Artisan also prefers to sell their product in national markets, exhibitions or stalls through Govt. and non govt. organization.
MARKETING PROCEDURE:
An rural artisan dose not know how to sell his products in high places. Only suitable marketing systems can make his products value added. It is the duty of every govt. and state to guide those artisans for better marketing system. The marketing agencies of this field should be Artisan oriented.
The introduction of new products to national or international market will provide new dimension to the system. The exporters should give priority to qualitaive production.
The problem related to exporting of teracotta items is its poor durability. The products are ductile and prone to scratching or braking. So, technical systems of packing and transporting should be accelerated for safe marketing.
NEW DESIGNS:-
Always man wants newness, modification and introduction of new style and design attract the costomers towards the products. An innovative mind and hand can bend tradition and modernization into his art. Design Development Programmes launched by Development commissoners of Handicrafts, Ministry of Textile Govt. of India are a welcome step for these aspects. But they are scanty. The initiative of International NGOs, Agencies, and reputed Banks can help it more. Banks are the mobilizer of Artisans for better life and better products.
Our Artisans under Bholenath Rural Craft Development Society (BRCDS) Kuhibahal introduce new items and designs to national and international markets. The list provided below will satisfy your eagerness for the products:-
1. Elephant
2. Flower vase (Big&small)
3. Bed Lamp
4. Garden Lamp
5. Frog
6. Dynocers
7. Monkeys
8. Trees
9. Candle Stand
10. Pen Stand
11. Wall Henger
12. Phone stand
13. Mirror
14. Women & Child
15. Radha Krishna
16. Religious Themes
What will you do:-
Terracotta truely represents the sole India. It collects the insence of soil and spread them throughout the world. It depicts our composite Culture, religious heritage and local flavour. The diversity of Indian territory is reflected on its surface.
If you really want to small the incense of your lovely motherland, then select our products or go to the local markets or exhibitions and own some of them. It will help the family of a poor Artisan. You may log on to our website for more details.
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